Paw Province
EN FR
Alex Moreau, founder of Paw Province, sitting on a sofa with a golden retriever and a tabby cat
Founder & Editor, Paw Province

A pet site built by someone who actually fosters, not a content team chasing keywords.

Hi, I’m Alex. Paw Province started as notes scribbled between foster dogs and cats, because the advice I found online rarely matched what was actually happening in my living room.

How Paw Province actually started

It didn’t start with a business plan. It started with fostering: a string of dogs and cats who needed a few weeks or a few months of a stable home before their real adoption came through. Some arrived with a full medical history and a calm temperament. Most didn’t. They arrived scared, undersocialized, or recovering from something nobody had bothered to write down.

What stuck wasn’t the dramatic stuff, it was how often the actual advice available online didn’t match what was happening in the living room. Guides written for search engines, not for the person sitting on the floor at midnight trying to figure out why a foster dog wouldn’t eat. That gap is the reason Paw Province exists: fewer keyword-shaped answers, more of what actually helps in the first week, the first month, and the years after that.

I still edit every guide published on the site and write a good share of the adoption and living-together pieces directly, drawing on that fostering background and years of rescue-adjacent volunteering. The golden retriever and tabby cat in the photo above are both part of that story: a foster who stayed, and a rescue who wandered in and never really left.

What Paw Province actually is

Independent

Not a content farm

We don’t exist to funnel readers toward the highest-commission product on a comparison table.

Honest

No fake expertise

No fabricated reviews, no invented credentials, real correction dates when we get something wrong.

Grounded

Lived experience first

Health and behaviour content is framed as general information, never individualized advice.

Unbought

Opinions aren’t for sale

Tested & Loved picks are formed by actually living with the product, not by a brand deal.

Who it’s for

People who already share, or are about to share, their home with a dog or a cat: first-time adopters trying to get the first week right, longtime owners looking for a better routine, and anyone who’d rather read one honest paragraph than ten paragraphs of padding. We write for the reader standing in their kitchen at 11pm, googling something specific, not for search engines.

Where to check our receipts

Every claim above is backed by a real policy page, not just a promise.

New here?

Start Here points you at the guide that matches your actual situation, whether you’re bringing home a puppy tonight or you’ve lived with a cat for ten years.

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The Paw Province Letter

Practical advice, thoughtful stories, and everyday ideas for life with pets.